Transit Marketing Plans


LSC has developed a number of transit market-ing plans for transit systems across the mid-western and western states. Marketing in the broadest context should be viewed as a man-agement philosophy focusing on identifying and satisfying customers wants and needs. It is sometimes thought that marketing is simply advertising the services you have available. LSC Transit Planning professionals develop a complete marketing strategy for their clients which includes:

Use of these marketing strategies have helped many transit systems increase ridership and show the community the benefits that transit can bring to the community.


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